Close your eyes. Think 'jeans'. Open your eyes again. You were thinking of the 501s®, right? This is literally the blueprint for every pair of jeans in the world. Burned into the collective memory of the world since Levi Strauss (the man himself!) invented them in 1873. To this day, it has never gone out of style. And that will never happen.

• The original blue jeans since 1873
• A solid foundation for self-expression
• Equipped with the iconic straight fit and characteristic button closure